LinkedIn has launched an advertising solution called sponsored updates. But what are sponsored updates on LinkedIn?
Sponsored updates are an advertising solution that allows brands to promote any post from a LinkedIn company page to specific people in their news feeds.
It is only possible to sponsor updates on LinkedIn if you have a company page on the social media.
It is remarkably easy to sponsor an update:
By sponsoring your update on LinkedIn you can make sure that your updates reach exactly the audience you need to reach.
A sponsored update look like af regular update but is labelled 'sponsored' next to the company page name.
All these features will help you raise awareness about your brand by getting the word out on every platform and by reaching exactly the audience you choose.
Sponsored updates will help you build relationships and by sharing your company's content you will spark meaningful conversations with the right people.
By sponsoring updates you will capture the attention of engaged people and drive traffic to your company page or your main landing page.
According to Contently sponsored updates have both advantages and disadvantages:
Story by Alexander Højfeldt Lund
Alexander Højfeldt Lund er Head of Content hos Brand Movers.
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