As campaigns get underway, they should use early data to make changes to amplify reach and CTR if necessary.
After a campaign ends, native advertisers should use data to tell the story of how a campaign performed and how that performance aligns with a client’s goals.
Learn as much as you can about how the systems you’re using measure audiences.
If you are a content studio and you have never really used data actively before, how do you get started - where should you start?
Learn as much as you can about how the systems you’re using measure audiences and define key terms or metrics.
There are great communities in audience engagement and metrics that you can join and have discussions with, or talk to other people in your organization that work with data and see how they would approach native advertising from a data perspective.
Should you collect your data in-house or work with third-parties?
Building and maintaining in-house data solutions is no small feat, so for many organizations working with third-party vendors allow them to focus on the things they do well.
Parse.ly works with some of the biggest in-house content studios in the world.
We’ll be talking about how these teams are using data to win more business, deliver better campaigns and show ROI to their clients. These are big teams, but the changes they’ve made with data can be done by anyone.