6 Strategies for Building Your Podcast Brand

Oct 20, 2020

Podcasts have gained massive popularity over the years. Today, there are over 850,000 active podcasts and up to 30 million episodes of podcasts. These figures were 550,000 and 18.5 million respectively as of 2018. So, numbers are rising at a fast-paced rate. But why are podcasts extremely popular these days? The simple reason is that they are amazingly big moneymakers.

To start generating serious earnings from your show, you must build a strong podcast brand. The process of building a powerful podcast brand involves creating great memories, positive attitudes, and deep connections around your show in the minds of your target audience. Forming these deep relationships requires effort and definitely takes time. But these 6 strategies will speed up the process of building your podcast brand.

1. Concentrate on Your Target Audience

The first place to start when you’re creating a podcast brand is with your target audience. You need to familiarize yourself with your target listeners and create well-crafted messages that resonate with them. Knowing your target audience is the bedrock of building a strong brand.

Bear in mind that you can’t please everyone, so narrow down and determine the right listener for your show. Study the habits and lifestyles of your audience to create a picture in your mind. You should even target a certain persona that represents the potential user that is likely to listen to your podcast Then, focus on building a brand identity that they can recognize and connect to.

Use social media platforms like Instagram to hunt for the ideal audience for your show. You can even monetize your Instagram once you have a solid following. And there are tons of resources on the web to help you with that.

2. Develop a Clear Vision and Mission for Your Podcast Brand

Building a successful podcast is an effort-intensive task, but a well-defined mission and vision will definitely increase the odds of your success. You must have a clear purpose and goals that you’re looking to achieve with your show. In your mission, state what you want to achieve, your core values, and the opinions that you want others to form about your show.

This brief mission statement should highlight the value that your show will add to your listeners. Also, make your mission the foundation of all your key decisions. Ensure every guest you invite and every conversation that takes place on your show is aligned to what you’re aiming to accomplish. That will be a great stride towards your overall vision.

3. Create a Unique Voice for Your Brand

Creating a unique podcast brand voice is instrumental in building a brand personality that will set you apart from other shows out there.

If you look at other competing podcasts, you’ll notice that they all have a unique style. You should also find ways to be innovatively and uniquely different from other shows. Be sure to personalize everything that happens in your show, allowing your brand voice to stand out. This podcast brand voice should be reflected in everything associated with your show, from your website, content, products you market, and even the memories you create in the minds of your listeners. Come up with a brand language that only your target audience will relate to and use it consistently in everything associated with your brand.

If your target audience is in a foreign country, you have to make sure that your website reflects your uniquely designed brand keeping the local customs and culture in mind. Localizing your website will garner you exceptional online presence, and organic traffic. This is all possible if you have some basic SEO training. However, if you feel like this is not part of your expertise, you can always hire an SEO company to design your local SEO strategy, and implement it.

4. Be Consistent

You need a consistent brand voice to cultivate a solid relationship with your listeners and assure them they can rely on you as far as releasing new quality episodes is involved.

Consistently producing podcasts that offer value to your listeners is the most effective way to develop trust among your listeners. And nurturing trust is a huge step towards building a loyal audience.

5. Promote Your Podcast Brand

On top of being consistent, you also need to build a strong presence for your show. You can promote your show by appearing on other podcasts, creating feature pieces for prominent blogs, or even by investing in Instagram influencer marketing.

Keep in mind that affordability and the ability to target audiences accurately are some of the reasons why Instagram influencer marketing works.

6. Deliver the Best User Experience

The way you treat your listeners can make or break your podcast brand. So, ensure your listeners can access and interact with your show as frictionless as possible. Also, ensure your show is enjoyable and highly engaging. Offering a quality user experience allows you to build a strong connection with your audience and shows that you care about their needs.

Some of the reliable ways to deliver ultimate user experience include launching a personalized podcast app, keeping in touch with your audience through emails and social media networks, and offering them exclusive content.

The podcast marketplace is growing rapidly and becoming really competitive with the entry of new players. Strategies that worked well before the podcast space gained immense popularity may not work today. So, you need to be innovative and adopt the right strategies for transforming your show into a powerful brand.

Story by Ninna Minaj

Ninna is a business consultant with 10 years of experience. Ever since she was a child, she loved writing, drawing, and designing, and that's what she does in her free time. Right now she is focused on sharing her expertise with a wider audience through her writing and keep doing what she loves.

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