- Book Masterclass
- Join Executive Network
In January of this year I set out to do something that nobody has yet done - map out the entire global native advertising technology landscape. This turned out to be more challenging than originally thought.
The research led me to create eleven categories for native advertising - two of which, 'Social Media' and 'Social Media Native Ad Management' are featured below.
For brands out there specifically looking to beef up your paid social media gravitas, consider this article your most complete vendor resource.
In total, the landscape contains nearly 300 technology vendors which help facilitate, optimize and/or track native advertising. For brands out there specifically looking to beef up your paid social media gravitas, consider this article your most complete vendor resource.
For a platform to be considered native, it had to adhere to one condition – it must offer paid advertising where the ad content matches the form, feel and function of the non-paid material of the medium on which it appears.
For example, display advertising on Facebook is not native advertising, however, in-feed units are.
Click on image to view full screen
Download high-resolution versions
2017 Native Advertising Technology Landscape Infographic (1200 dpi JPEG)
The 2017 Social Media Native Advertising Landscape | Social Media Today
Since publishing the entire native advertising technology landscape a few dozen companies have communicated to us that they were left off. These vendors have been added to the list and will be included in future renditions and are featured here.
If you notice any vendors or networks missing please leave a comment below so I can update my list for the future.
This was one of the easiest categories to research. It includes all of the usual suspects, along with a few not-so-usual ones. The list is likely missing some international social media platforms I’m not familiar with - if you know of any that do native advertising in some way, shape or form let us know.
This list of vendors has sprouted up around the above social media networks. Many do both search and social advertising, but to make this list they had to at least do native social.
Some are very specific to a single social network, while others tackle several of them at once. These tools help marketers scale, optimize and measure paid social media native.
According to AdYouLike, total native advertising spend is expected to reach $59 billion next year globally. Up to 60% of that spend will be on social media networks like the ones described above.
If you're not already familiar with this ecosystem I recommend bookmarking this article. The future is native and there's no turning back.
Join our global community of native advertising insiders – sign up for the Native Advertising Institute Newsletter
This article was originally published on Socialmediatoday.com.
Join +10,000 peers and become part of the growing native advertising community.