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Native Advertising Really Is All About Great Content

Aug 17, 2017

What is the secret to good native advertising? What is the biggest challenge for native advertising? What is the future of native advertising?

We ask the world’s leading native advertising specialists in our short form video series #NativeAdSecrets.

Here, Tom Jenen, then President of Polar, who was a speaker at the Native Advertising DAYS 2016. Tom Jenen is now Director, Advisor for Threepwood, Ltd., and will be one of the conference moderators at this year's Native Adverting Days in Berlin. Read more about the biggest international conference on content distribution and content promotion, right here. 

The secret to native advertising...
The secret to great native advertising is really great content.

The biggest challenge to native advertising...
The biggest challenge to native advertising is providing really great content.

It's not impossible, it just takes a bit more effort. But it's totally worth it.

The future of native advertising...
The future of native advertising is really great content. It's about creating better experiences for users and ensuring that what you're providing from a content perspective is exactly what users want to read, consume, and enjoy, and aligning that with marketers' need. It's not impossible, it just takes a bit more effort. But it's totally worth it.

You can learn more from Tom Jenen in this longer interview, where he claims that programmatic doesn't pay off. 

DOWNLOAD: Native Advertising Trends 2017 - The Magazine Industry


Johanne Eliasson is the former editor of the Native Advertising Institute.

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