Another mind blowing presentation by Rita Orschiedt @SZ : does Gen Z Mark the End of Marketing/Native Advertising? Here are her key learnings... welcome authenticity and bye bye brand washed influencers ! Loved it ! #NativeDAYS18pic.twitter.com/8ae9w16OSn
Great chat by @mdeziel @ #NativeDAYS18 in Berlin: makes me think that native advertising creation will be owned by media (or new hybrid media-agency startups), not agencies as it needs a unique mixture of journalism & marketing values combined. Debate!
After the jury work earlier this year, it’s a very special moment to experience the recognition of the best and brightest in native advertising. Congratulations to everyone and to @NativeInstitute for celebrating the achievements and bringing the industry forward! #NativeDAYS18pic.twitter.com/Hd4VUXEMVy