Book Masterclass

Native Ads Optimization that Increases Revenue

Nov 5, 2019

Advertisers adapt native ads to the surroundings to get the viewer’s attention and pique their interest so that they read and share the ad. Many people don’t even realize they are seeing native ads on a website they’re visiting. Here are the different ways to optimize your native ads so that you can increase revenue. 


Native ads optimization tip #1: Have relevant content

Your native ads need to have content that is relevant to the users and readers, and they won’t notice or mind that it is sponsored because it will be interesting and trustworthy. To have a successful native ad, create the content by keeping your environment and audience in mind and your targeted ads will increase the revenue you get from advertising.


Tip #2: Rotate your ad networks

Readers will tend to notice ads that are newer or more relevant for them, whereas ads they’ve seen before won’t be successful. An easy solution that advertisers use is to design multiple ads so that the advertisement campaign isn’t dull, so to engage your audience consider a variety of ad networks. Our recommendation is to use many different native ad networks at the same time, and rotate between these networks so your ads are fresh and new to your viewers. This means that the viewers won’t ignore them because they’ve seen them elsewhere by other publishers.


Tip #3: Don’t trick your audience

The point of your native ads is that they merge with the rest of your content to engage or interest your audience. If you try to trick them into clicking on your ads, you’re setting yourself up for failure because if you trick them, they will not return to your website. You should be clear about the native ads and the content on the site because you don’t want the viewer to think they’re staying on your site but will be redirected to your advertiser. Even though you get the conversion, the visitor will tend not to return to your website. If your readers seem to be clicking on ads by accident, look into changing your placement of native ads. The most common native ads that trick readers are in-feed ads.


Tip #4: Maximize your layout

Having different layouts for your ads will give you better results, but it can take time to test all of these layout options. Instead, look into automation to test ad placements that are pre-defined, different sizes and units for ads, and user behavior for each layout. To make the most money possible from the ads, you need to continue to test to find the layouts that work the best for your viewers. Automated tools can help you optimize your site by using data from user behaviors.


Tip #5: Content recommendation layouts

The best thing for your website might be to include more story views so your users can navigate through your site’s content. What you can do is add widgets under content that will show relevant or related content as well as sponsored content. This will increase your revenue by adding advertisement options and redirect your audience to different parts of your website. It’s always more beneficial to have users stay on your site so you earn revenue instead of having them move on to another site. By adding something like that, your design will make the native ads blend well with your website’s content.


Tip #6: Scale native ads

Scaling native ads actually makes them more effective because it allows advertisers to better use their resources. Instead of having creatives for each application where the ad is housed, you should consider integrating standardized units that are well-scaled. Your efficiency, and by extension revenue, will increase as a result of scaling the native ads.


Tip #7: Measure the success

It’s important to keep analytics and metrics of the success of your native ads so you can know what’s working well and what you should remove or improve. There are four key ways that you can measure the success of your native ads. You can check how many times your native ad story has been viewed by different people, as well as figure out how many visitors to your website read the story. Another metric is to determine your total impressions for the native ad, and also importantly, learn how much time total and on average your readers spent on that story.

At the end of the day, your native ads shouldn’t try to trick the readers or affect their actions on your website. They should be regular advertisements that are presented in different ways, and if you do it well, you can increase your revenue from advertising. 


Story by Ashley Fisher

New call-to-action

Be a Native Advertising Hero - Sign Up for Our Newsletter

Join +10,000 peers and become part of the growing native advertising community.

No Comments Yet

Let us know what you think