How Native Ads Can Improve Your Brand Awareness

Oct 20, 2020

In 2020, there is a lot of discussion about native ads. And today’s marketers have successfully explored the answers to the following questions;

  • What are the native ads?
  • How do they work?
  • Do they make consumer or customer purchasing behavior?

And in this article, we are going to cover everything there is to know about the native ads and how they can help your brand.

So, let’s get to it.

What are Native Ads?

Unlike display ads and banner ads, the native ads have a unique, catchy, and encouraging headline description – and catch users’ attention towards clicking it.

What is unique about native ads is that they do not look like ads but attract users. Let’s take an example of Amazon which is the biggest e-commerce website. When purchasing any laptop from this site, you would see an attention-grabbing headline with a nice picture of the brand – next to or underneath the desired product you are shopping for – catching your attention towards buying another product in the same category.

The reason is, while purchasing your desired product, you found another promoted content – which motivated you to click it– and move towards seeing it.

The research says that 55% of consumers click native ads because of their visual engagement. And as a result, these promoted-content ads have increased 18-20% of consumers’ buying power.

Interesting?

Want to know the reasons why native ads are so powerful?

Let me tell you why you need a native advertisement campaign to promote your brand. Look at the following points first, and then I will explain one by one;

  • They give us as the same feel, look, and function as the editorial of web or landing page looks like
  • They catch users’ attention unlike banner or display ads
  • Almost 55% of today’s consumers click native ads
  • And it is always a CPC (Cost Per Click) based ads campaign

On a website and or in a social media feed – you mostly see native ads in the flow of the content. For example, the BBC displays native ads at the bottom of its page. e.g. “Harry Maguire looked devoid of confidence in Nations League loss” Surprisingly, it has no indication that it’s a sponsored or paid content – and it matches the editorial of the news website. When users click this – it takes them to another blog or article.

Similarly, in social media feeds – like Facebook – you see sponsored posts or content next to other posts. But these ads aren't like an ordinary ad. For example, in Gilt Designer, when you scroll down the page – you see many sponsored posts. These appear in attention-grabbing headlines….and take the users to another post, blog, or article.

If we talk about social media, the majority of mobile users see social media feed on their devices. With that in mind, the advertisers have spent 53 billion on native ad campaigns. Why are they doing so – the reason here is that native ads are more engaging and they attract users towards clicking them, unlike banners or display ads. This way they earn decent money based on cost per click.

If you want to start a native ads campaign, here is why you would do that.

Here are a few examples of leading brands

Many of you might have heard about Rolex which provides quality watches to its consumers. In 2016, it started a native ads campaign “Every Rolex Tells a Story”. The main objective behind telling this story was to tell its users the achievements the brand has made so far. Also, mentioning some brilliant moments of life people remember or enjoyed with Rolex watches.

For example, if someone presented someone a Rolex watch on a certain occasion, maybe on a birthday, on a wedding ceremony, then it was remembered as a golden moment of someone’s life. You can see here how Lara Gut tells her story about the brand – and the moments of life she is remembering.

Another good example can be of Thrive Themes from running a native ads campaign. They are very well managing their FB page. They display motivating and engaging content headlines to attract their targeting audience by giving them a feel of indication of ads sponsored content. And they get a decent amount of traffic to their website every day. This is how native ads work here.

When you visit their FB page, you see their ads on the page. The interesting part is that these ads do not seem a sales message – their ads are equipped with catch headlines – that engage users. E.g., one of its native ads is “How To Build Conversion Focused Headers for Modern Landing Page Designs”. When you click on this catchy content title, it takes you to their concern webpage – and the entire blog tells a complete story of building a modern landing page.

What they all do they leverage their native ads with quality content and engage and motivate users to click this. And interestingly, they create catchy flyers with the content on it – and attract users’ attention towards it. For example, if someone is looking for a decent website font - then Thrive Themes will attract the users by writing “How to customize your website topography with

Thrive Theme Builder” and take them to the relevant page with a step by step guide.

Native ads come with quiz-like content too. For example, Keith Krance, owner of Dominate Web Media and a marketing consultant, ran a recent native ads campaign – in the form of quiz-like content – and got a decent response. The owner did not give the users any indication that it’s a sponsored or paid content – but added value to the campaign through quality content.

Let’s wrap it up!

This is how native ads work for any brand. If you, as a brand owner, thinking of running a native ads campaign – then start it today.

Why? Because native ads have become the topmost choice for hundreds of thousands of brands as well as brand ambassadors to attract their users. Unlike any other ads, native ads are powerful, engaging, motivating, and attention-grabbing.

All you need to do is present your native ads in a way that they do not look like ads, but they attract a decent number of users and increase your page traffic. Make sure your brand has a story to tell the users. Make sure you are offering something free to engage users. Make sure your brand is hitting the target but the right audience.

Let’s start telling your brand story to your users today and get as much traffic as other bands.

Story by Josh Brown

Josh Brown - a tech enthusiast who loves helping people by creating quality content. I have written thousands of tech tutorials like how to convert mp3 to iPhone ringtone, choosing the best smartphone for you, etc. He is a marketing and copywriting expert!

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