In this video, I reflect on how my perspective of native advertising has evolved from believing it to be solely a vehicle for content distribution and engagement to a clear understanding of its performance potential.
Why? The math behind native advertising ensures that click-through rates are driven down while cost per acquisition is simultaneously driven up.
Native Advertising Insider is a new video series hosted by Vitaly Percherskiy, Co-Founder and COO of StackAdapt. In this series, we dig deep into the role of native advertising in today's digital marketing mix.