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Why the Math Behind Native Advertising Works

By Vitaly Pecherskiy, Co-Founder and COO of StackAdapt
Jan 30, 2020

Episode 1: The Math Behind Native Advertising

In this video, I reflect on how my perspective of native advertising has evolved from believing it to be solely a vehicle for content distribution and engagement to a clear understanding of its performance potential.

Why? The math behind native advertising ensures that click-through rates are driven down while cost per acquisition is simultaneously driven up.

Vitaly is a passionate technologist, futurist, and entrepreneur. Currently leading operations, marketing, product teams at StackAdapt.

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