Book Masterclass

Why the Math Behind Native Advertising Works

By Vitaly Pecherskiy, Co-Founder and COO of StackAdapt
Jan 30, 2020

Episode 1: The Math Behind Native Advertising

In this video, I reflect on how my perspective of native advertising has evolved from believing it to be solely a vehicle for content distribution and engagement to a clear understanding of its performance potential.

Why? The math behind native advertising ensures that click-through rates are driven down while cost per acquisition is simultaneously driven up.

Vitaly is a passionate technologist, futurist, and entrepreneur. Currently leading operations, marketing, product teams at StackAdapt.

New call-to-action

Be a Native Advertising Hero - Sign Up for Our Newsletter

Join +10,000 peers and become part of the growing native advertising community.

Comments (2)