At the Native Advertising Institute, we often get the question, “What does great native advertising look like?” As a result, we’ve scoured our archives over the last six months and put together this list of quotes from some on the industry’s leading experts.
Unsure of where to go or what rules to follow with your native advertising strategy? Need some quick advice from the experts? Their insights will help you get a leg up on the competition.
1. "Native is important to Google because we think native advertising will be the future of advertising and it benefits everyone in the ecosystem; the users, the publishers, the advertisers. We need to really reconnect with the users in the advertising space otherwise we’re all of out of jobs.”
3. “The core [to good native advertising] is a clear understanding of the target group’s interests. If you know these, it is much easier to define the right content, the channels, the formats you need for a successful campaign.”
4. “In our experience with our advertising partners, we’ve actually found a high demand for storytelling. Many, many advertisers have heard of native advertising, are interested in native advertising, but don’t quite understand what it means or how to apply it.”
7. “Storytelling is about creating an understanding of that utility” "If you can somehow improve the life quality of your user either by making complex decisions less complicated or technical issues less technical, making life faster and simple for users, then that’s a winning formula."
Now you’ve heard from the best in the industry, and understand what it takes to create great native advertising. It’s time to go and apply the expert knowledge you’ve gained to see the success you deserve from your campaigns and gain an edge on your competition.