Get inspired by the best – award-winning native advertising

By Stine F. Mathiasen, Head of Content & Creative at Benjamin_Creative
Jul 22, 2015

When you play soccer, who do you really want to be? Messi? And when you run, how fast would you really like to be? Something like Usain Bolt at his best? We have a tendency to aim for the best when we do things, so why not get inspired by the best, when you do native advertising?

This week, The Native Creatives, the inaugural native advertising awards, presented by Sharethrough was held and if you really want to take a look at some well-conducted and impressive native ads for inspiration, then just walk through the list below. Here you will find the sponsored article, The Ascent, from The Atlantic and Netflix. At the award show, there were two ways to win each category: Judge's Choice and People's Choice – and The Ascent won both in the category Best Sponsored Content Editorial. The sponsored post focuses on political couples as a promotion for Netflix's popular show "House of Cards" and took home the award for Judge's Choice and People's Choice.

Here are the 2015 winners of The Native Creatives – go ahead and get inspired for your next native advertising campaign:

Best sponsored content editorial:

Judge's Choice & People's Choice : The Atlantic & Netflix House of Cards - The Ascent

Best sponsored video:

Judge's Choice: BuzzFeed & Purina - Dear Kitten

People's Choice: Popsugar & Oxiclean - Oreo Churros

Most Pioneering Publisher:

Judge's Choice: The Verge

People's Choice: Popsugar

Best brand content hub: 

Judge's Choice: Green Label by Complex and Mountain Dew

People's Choice: World in Motion by Quartz and GE

Best sponsored series: 

Judge's Choice: Esquire, Medium & Microsoft - What I've Learned

People's Choice: The Verge & Cadillac - The Pursuit

Sam Rosen from The Atlantic is one of many great experts and keynote speakers at the Native Advertising Days, October 19th - 20th, 2015 in Copenhagen.

In her position as Head of Content & Creative, Stine is responsible for every piece of quality content the bureau creates. Starting out as a journalist, Stine worked for years at various interior magazines, as well as editing the home and design sections of some of Denmark’s most-read daily papers. Because of her strong will to develop and nurture projects from scratch, she has been on board Aller Media’s office of innovation. Here, she helped develop a lifestyle magazine for the Japanese market. In recent years, Stine helped initiate the Native Advertising Institute’s blog. Today, in her position at the fast-growing content marketing bureau Benjamin_Creative, she produces content and native ads for a large and diverse group of clients — from big shopping malls to even bigger design brands.

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