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Native Advertising Challenge: Tell a Story That Will Improve People's Lives

Sep 14, 2017

What is the secret to good native advertising? What is the biggest challenge for native advertising? What is the future of native advertising?

We ask the world’s leading native advertising specialists in our short form video series #NativeAdSecrets.

Here, Rickard Lawson, Country Manager at Strossle Norway, who was a speaker at the Native Advertising DAYS 2016 and 2017. Read more about our amazing conference right here. 

The secret to good native advertising is...

The secret the good native advertising is providing utility for the user.

The biggest challenge for native advertising is...

The biggest challenge regarding native advertising is telling a story. A good story has to have heart and it has to improve people's lives.

The future of native advertising is...

The future of native advertising lies in the enriched media experience. From video to virtual reality to faster processes, to the integration of everything around us. I think the way we think about media today is going to be challenged a lot in the future and that creates a lot of room for native space.

DOWNLOAD: Native Advertising Trends 2017 - The Magazine Industry


Johanne Eliasson is the former editor of the Native Advertising Institute.

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