SEO as a digital marketing tool is so far the most effective. Those who have tried to have a success story to tell. While SEO is not an overnight success, it calls for effort devotion and of course, a lot of hard work. We are talking a lot of time creating content, keyword research, using the best tracking tools (such as Serpbook keyword ranking tracker), and keeping up with the ever-changing SEO trends.
The beauty of this is that it is never in vain. SEO is an investment that looks to benefit your website and business in the long run. SEO has often been termed as being one of the most challenging concepts in the digital marketing world. Well, there is truth in that. However, you should note that it is only challenging when you are a newbie and cannot get around some things such as the use of long-tail keywords.
The good news is that you can always learn. If this digital marketing tool used well, your business will make the most out of it.
Do you know what else will make your efforts with SEO pay off? Avoiding the following mistakes:
1. Duplicating content
Just because you find interesting content on another site, it does not mean that you can use it on your own site. It is a grave mistake, and as much as your site may not get penalized for that, it will definitely not rank for that. Instead, strive to create unique and fresh content. If you feel that it is not as good as the one you came across, do not despair. This gets better with time.
Posting content that matches other sites will only cause you problems. Note that the reason you are creating content in the first place is that users can find and read your content. If you duplicate content, this will not happen as Google only gives credit to the original creator of the content.
The original content will appear in the search results. Which makes your efforts a total waste of time. Instead, use your energy to create authentic content that will rank.
2. Failing to optimize your site loading speed
If you have been neglecting the loading speed for your pages, then you have been hurting your SEO. Do you know what a slow page speed does to your website? It increases the bounce rate which shows Google that the site has not been of value to the users. Most users will leave your page if it takes more than four seconds to load.
What to do? Work on your page loading speed to stop hurting your SEO.
3. Not making your site mobile-friendly
Most webmasters do not care much about optimizing their websites for mobile. You will be surprised by the number of people using mobile as opposed to desktops. People want to access information from anywhere and at any given time. It has seen a rise in the number of mobile users.
What that tells you is that if you are unable to capture the mobile audience, then you are missing out on a lot. Making your website mobile friendly will exponentially increase your traffic: which is something you are looking for.
4. Not fixing crawl errors
Did you know that by not correcting crawl errors Google bots cannot find your URL? The search engine not being able to access your website comes with disadvantages.
For one, the search engine will be unable to rank your pages since it cannot locate it. Consequently, the users won't be able to find your pages either.
The first thing you need to do is to find the errors and fix them. It does not need to be a tedious task as there are tools that you can use for that.
Not doing keyword research is another SEO mistake that you need to avoid. They may get in the way of getting a good return on investment from this digital marketing strategy. Work on them, and you will note a significant improvement in your SEO.