Brands all over the world are having fantastic success with video content. While some brands are pulling out all the stops and playing with enormous budgets (did you see Apple’s Siri ad with Dwayne Johnson?), not every successful video needs to be a huge, complex production.
Concept and execution is everything. If the content is engaging and compelling - a good story, well told - it shouldn’t matter how much it costs to make or how detailed the direction and choreography is. To prove it, here are three great quality branded videos that nail the ‘simple but smart’ formula.
A kitchen, some ingredients, and a cocktail maker is it all took.
A kitchen, some ingredients, and a cocktail maker are all it took to put this series together for KFC.
Of course, nothing is ever as simple as it appears to be - there’s plenty of logistics required in getting everything set up and lit nicely in a great location - but it’s a straightforward concept for a series of films that can be shot in a day or so.